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A business without a logo is pretty
much like a product without a name. Without one,
your company is unlikely to be remembered no matter
how good the product or the service you provide.
MSC Design provides an expert logo design service
for all types of business including small companies
& large organisations. We have designed logos
for a variety of companies throughout Scotland
and the UK.
Logos are critical to the identity
of any company, be it a ligature (text based design)
or a graphical representation. Logos play a vital
part in a company's communications and they need
to be flexible so that they can adapt across various
media such as print, online, merchandise etc.
They also need to be flexible enough to be recognised
at many sizes on items as small as a pen or as
large as a cinema screen. Logos are identifiable
across many languages.
Good logo design conveys the image
of your company and the market in which you compete.
A well-designed logo will stand the test of time
(tastes do change over time) and will set your
company apart from your competition. Good logo
design will also evoke quality, reliability and
professionalism.
Logo design in a geographical sense
is often overlooked but it can play a crucial
part in attracting business from your company's
target demographic. Whilst there's no doubt we
can produce well-designed logos capable of promoting
any business (large or small), we can also design
them to attract customers from an international
or a local target market.
The internet has influenced the way brands are
marketed and this can bring it's own set of difficulties;
difficulties such as screen colours that don't
match your print materials, animation of your
logo and domain names that match your brands to
name a few. Unlike magazines or TV adverts, the
Internet is a whole new ball game as the power
of choice is in the hands of the customer. Nowadays,
logos need to be flexible and able to adapt to
the Internet. We can produce logos that can be
adapted to many different media and capable of
being reproduced in animations and flash presentations.
From an initial consultation, we identify your
target markets. We provide a number of ideas including
graphical representation, text identifier and
defining slogans. We provide examples of different
typefaces in combinations with any graphics designs.
We then take on board any suggestions and modify
the logo until it satisfies. The logo design process
often changes and evolves. Once approved the logo
is supplied in various print and screen formats
for web and print use.
No matter what the business or organisation, MSC
Design can provide the expert services to get
your company noticed. If you require a logo for
your company or want more information then please
contact us.
View our portfolio for examples our work  |
