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In the online marketplace you only
have a few seconds to make an impact and attract
any potential customers. Web site design is fundamental
to making that initial impact and without doubt
a well-designed web site will attract new customers.
However, design is more than making a page look
pleasing to the eye. It is a combination of aesthetics,
functionality and performance but achieving this
balance is often beyond many non-professionals.
At MSC Design we understand web
design and we’ve learnt from experience
that if a website is to be success then it must
be capable of meeting certain criteria. We use
a simple but effective formula to ensure that
our websites have the greatest chance of attracting
new business. Our web design formula is...
and we break this down as follows...
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If a website is to make an initial impression,
then it is important that the design incorporates
good layout, clear graphics and legible text.
Clearly, if your website is to entice visitors
to stay and buy your products, then it needs to
avoid the common pitfalls of flashy or large imagery,
unnecessary plugins and poor page layout. The
rules of good web page design (especially in a
business sense) are geared towards making it easy
for visitors and potential customers to access
your information and buy your products with ease.
MSC Design build websites with your customer
in mind and from years of experience we can advise
you on the aesthetic aspects that will bring success
to your site.
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Looking good is one thing, but looks alone won't
guarantee the success of your site. A website
must provide the right type of functionality for
the widest possible audience (which does not mean
adding every technique or application under the
sun). Adding functionality to a website involves
a number of considerations - depending on your
intended audience or market. For example, you
may be targeting Plumbers and the addition of
say a Flash movie for each product you sell is
more likely to put them off rather than help them
buy stuff. On the other hand, if you incorporate
a simple search function on every page then it
is more likely to help them find your products
and make the user experience easier for them -
which can lead to more sales. So, it's just as
easy to drive customers away if you don't get
the functionality mix right.
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Speed is vitally important if a website is to
avoid potential customers from clicking the exit
button. On average, if a website fails to load
within the first 15-20 seconds then that visitor
will simply go elsewhere. When we design any website,
we optimise all imagery, code and graphics for
the fastest possible download speeds, so as to
ensure that potential visitors obtain the information
they want as quickly as possible.
To combine all these design elements into a successful
website solution it takes a great deal of skill
and expertise. We possess these skills and have
built many successful sites. Please view our portfolio
for some examples of our work.
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From an initial brief, we employ proven web design
techniques such as strategic placement of links
and buttons (so as to draw the eye to particular
products or pieces of information) we then build
an HTML prototype, deploy appropriate backend
technologies, build the site then launch. If you
would like to contact us with a view to making
your website more successful then please do so
by using our free quotation form and a representative
of MSC Design will be in touch as soon as possible.
View our portfolio for examples our work  |
